Andrew Rockefeller - Marketing Manager Portfolio

Showcasing my expertise in growth and lifecycle marketing, campaign management, creative work and other relevant content

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Roles

Marketing Manager

D2 Emerge - 2021 to Present

D2 Emerge, parent company of popular tech news publications such as SD Times and CodeProject, is the leading media firm for reaching software development management audiences in North America. 

  • Email campaign management  all encompassing
  • Email Campaign Management

    Designed and executed software-developer audience email campaigns, includuing acquisition of 100+ qualified leads for a whitepaper, 500+ event conversions, and a 10% increase in attendence for an in-person conference with 2K attendees

  • Conference   all encompassing
  • Webinar Campaign Management

    Designed and optimized numerous campaigns and landing pages for webinars, driving 50-100+ registrants for each event

  • Conference   all encompassing
  • Digital Conference Management

    Created and managed campaigns for numerous in-house online conferences, generating over 500 registrants for each event

  • Content and collateral   all encompassing 2
  • Social Media Campaign Management

    Conducted Instagram and Facebook ad campaigns to boost our newsletter subscribers, leveraging tailored visuals and strategic messaging to grow our subscribers by 10%. Drove CTRs consistently over 2% as well as maintaining "above average" standing across Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking variables in Meta

  • Webinars all encompassing
  • Video and Livestream Management

    Created, deployed and moderated live and recorded webinars. Edited and polished video and webinar content using Adobe Premiere Pro, including trimming segments, enhancing audio/visual quality, and inserting accurate captions to create professional, on-demand content

  • Content and collateral   all encompassing 2
  • Other Graphic Design & Creative

    Designed, coordinated, and oversaw multiple client accounts that invovled crafting and managing visually compelling banners, display ads, and pop-up ads, boosting leads, conversions and visibility

Design Lead, Content Strategist

Voyan - 2021 to Present

Voyan is a content creator and YouTuber who produces video essays encompassing a wide range of topics within the video game industry, including current events, retrospectives, and other commentary 

  • Voyan thumbnails   final   aug 2024
  • Social Media Management (youtube), Graphic Design

    Coordinated with online personality to organically boost YouTube channel to 100,000 subscribers and generate tens of millions of views, ideate and develop video content, draft script outlines, and create visually compelling thumbnails. Incorporated knowledge of target audience and analyzed YouTube Studio metrics to influence creative direction

Marketing and Client Success Manager

TappedIn - 2020 to 2022

TappedIn is a marketing agency that caters to food & beverage industry clientele, offering a suite of marketing, analytics, and other digital solutions for bars and restaurants.

  • Digital transformation campaign management   all encompassing
  • Digital Transformation Campaign Management

    Designed and managed numerous digital transformation service campaigns for restaurants, resulting in client acquisitions and sales increases

  • Social management   final
  • Social Media Management

    Designed, coordinated, and oversaw numerous marketing campaigns and social posts that invovled writing original copy and creating visually compelling content, boosting growth of multiple social profiles from hundreds to thousands of followers

    I contributed to the following pages from Jan 2020 to April 2022:

  • Content and collateral
  • Other Graphic Design, Creative & Content

    Designed and coordinated a variety of content, contributing to overall visibility and public image for company and clients (Pictured: YouTube thumbnails for company podcast series, various social content across company and client Facebook, Instagram accounts)

About

I’m Andrew – a creative director and growth marketing strategist located in New York. For over 7 years, I've procured numerous B2B and B2C projects and managed numerous campaigns in a variety of roles. I am passionate about capturing an idea, vision, or sentiment and nurturing it to reach its fullest potential. For every role I take, I have two M.O.'s: eliminating guesswork and paying attention to the details. I start with getting a thorough understanding of a company's target demographic, and then focus on the balance of efficiency and quality – utilizing the most effective channels and tools (AI or otherwise), followed by care and human passion put into the presentation of a campaign. In my experience, caring about that balance is what results in success.
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Recommendations

(from colleagues and supervisors)
Lyman Lyman

David Lyman

I had the pleasure of working with Andrew for the past three years. Throughout his time at our company, Andrew demonstrated a remarkable range of talents and an unwavering commitment to excellence.

His versatility was a key asset. Andrew effectively managed diverse projects, including developing marketing programs, managing CRM systems, and designing compelling campaign artwork. His ability to adapt and execute consistently produced outstanding results. Notably, Andrew showed a capacity for event management during our COVID-era addition of virtual events. His contributions were crucial in the success of five events, where he handled marketing, registration, and all necessary technical systems.

Andrew possesses an eye for technical detail, ensuring projects are well-defined. He is a proactive problem-solver, always eager to go the extra mile for the company and the team. His genuinely friendly demeanor makes him a pleasure to work with. Andrew's multifaceted skill set, dedication, and positive attitude would make him an invaluable addition to any organization. 

CEO; D2 Emerge
Lyman Lyman

Meagon Hansen

I had the pleasure of working with Andrew during our time at D2 Emerge, and even in a short period, he made a positive impression as a creative, engaged, and thoughtful teammate. Andrew approaches his work with genuine curiosity, qualities that made him easy to collaborate with and an asset to have on any project.

He brings a unique balance of creativity and organization to what he does, and he’s always open to learning something new or exploring a fresh approach. I really appreciated his positive attitude and willingness to jump in wherever he could add value. Even under tight timelines. Andrew’s drive to be willing to do anything and refining his craft will take him far. He has a bright future ahead and the kind of mindset that turns into long-term success. I only wish we could have collaborated longer, however, we know our paths always tend to cross again.

Andrew is a key team-player to any organization, and with his unique experience with in B2B tech sales, operations and marketing, he provides rare and valuable skills.

Global Account Director; D2 Emerge
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Jenna Barron

I worked with Andrew for nearly three years at D2 Emerge, the company behind SD Times, a publication for software developers. Though we worked in different parts of the organization (Andrew in Sales/Marketing and I in Editorial) we collaborated quite frequently on various lead gen programs, social media strategy, virtual events, and more.

His ability to think of the end user and their needs is evident from the way he creatively improved marketing assets with those needs in mind. He put his graphic design skills to use to create eye-catching emails, social media posts, and banner ads. Additionally, his expertise in web design was instrumental in creating websites and landing pages for our virtual events, webinars, and whitepapers. His efforts led to many visual improvements across the company’s web pages and social media.

Beyond his skills as a marketing manager, Andrew is just a great person to work alongside and I always enjoyed getting to collaborate with him on any project we teamed up on. I saw firsthand the positive relationship he fostered with external marketing clients as well. I often moderated webinars for different companies and Andrew was always behind the scenes making sure these live events ran as smoothly as possible and ensuring clients were comfortable with the platform.

In summary, Andrew is a highly skilled and adaptable marketing professional who would be a valuable asset to any team. His blend of technical expertise, creative talents, and interpersonal skills make him well-suited for any leadership role in marketing. I wholeheartedly recommend him for any opportunity he pursues. 

Executive News Editor; SD Times, ITOps Times
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David Rubinstein

Andrew is a bright young man who takes his work very seriously. When he came to us at D2 Emerge, because we're a small company, we threw a lot of different tasks at him, and we found Andrew to be a quick study and diligent and deliberate in his performance. We asked him to manage campaigns, to manage data around demand generation programs, to create artwork for promotions, to set up webinars and conferences in different platforms, and he was able to pick all of it up quickly and meet our expectations. I would strongly recommend for any job in marketing -- actually, with the way he picks things up, I'm sure he'd excel in most any role given to him.Andrew is a bright young man who takes his work very seriously. When he came to us at D2 Emerge, because we're a small company, we threw a lot of different tasks at him, and we found Andrew to be a quick study and diligent and deliberate in his performance. We asked him to manage campaigns, to manage data around demand generation programs, to create artwork for promotions, to set up webinars and conferences in different platforms, and he was able to pick all of it up quickly and meet our expectations. I would strongly recommend for any job in marketing -- actually, with the way he picks things up, I'm sure he'd excel in most any role given to him.     

Editor-in-Chief; SD Times, ITOps Times

Contact

  • LinkedIn:

  • Email:

    arockefeller4680@gmail.com
  • Phone:

    (315) 956 4619
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