Andrew Rockefeller - Marketing Manager Portfolio

Showcasing my marketing expertise, campaign management, graphic design work and other relevant content

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Roles

Marketing Manager

D2 Emerge - 2021 to 2024

D2 Emerge, parent company of popular tech news publications such as SD Times, is the leading media firm for reaching software development management audiences in North America. 

  • Email campaign management  all encompassing
  • Email Campaign Management

    Created and managed numerous successful email marketing campaigns resulting in lead generation, sales increases and other conversions

  • Conference   all encompassing
  • Digital Conference Management

    Managed, moderated and created content for numerous in-house online conference events with 500+ viewers, spearheading comprehensive campaigns that led to increased registrations and audience engagement

  • Webinars all encompassing
  • Webinar Management

    Created, deployed and moderated live and recorded webinar events with 100+ viewers, boosting lead acquisition and participant engagement

  • Content and collateral   all encompassing 2
  • Other Graphic Design, Content Creation

    Designed, coordinated, and oversaw multiple marketing campaigns that invovled crafting visually compelling content, boosting leads, conversions and visibility

Marketing and Client Success Manager

TappedIn - 2020 to 2022

TappedIn is a marketing agency that caters to food & beverage industry clientele, offering a suite of marketing, analytics, and other digital solutions for bars and restaurants.

  • Digital transformation campaign management   all encompassing
  • Digital Transformation Campaign Management

    Designed and managed numerous digital transformation service campaigns for restaurants, resulting in client acquisitions and sales increases

  • Social management   final
  • Social Media Management

    Designed, coordinated, and oversaw numerous marketing campaigns and social posts that invovled writing original copy and creating visually compelling content, boosting conversions and growth of social profiles

    I contributed to the following pages from Jan 2020 to April 2022:

  • Content and collateral
  • Other Graphic Design, Content Creation

    Designed and coordinated a variety of content, contributing to overall visibility and public image for company and clients (Pictured: YouTube thumbnails for company podcast series, various social content across company and client Facebook, Instagram accounts)

Marketing Director, Lead Graphic Designer

Voyan - 2021 to Present

Voyan is a content creator and YouTuber who produces video essays encompassing a wide range of topics within the video game industry, including current events, retrospectives, and other commentary 

  • Voyan thumbnails   final   aug 2024
  • Creative Ideation, Graphic Design

    Coordinated with online personality to plan and develop video content, draft script outlines, and create visually compelling thumbnails, incorporating knowledge of target audience and analyzing YouTube Studio metrics. Garnered 60,000 subscribers in 3 years

About

I’m Andrew — a creative director and marketing strategist located in Central New York. For the past 7+ years, I've procured numerous B2B and B2C projects and managed numerous campaigns in a variety of roles. I am passionate about capturing an idea, vision, or sentiment and nurturing it to reach its fullest potential. For every role I take, I have two M.O.'s: eliminating guesswork and paying attention to the details. Getting a thorough understanding of a company's target demographic, their motivations, and the most effective channels for engagement, followed by care and passion put into the look, feel, presentation and polish of a campaign is the heart and soul of what I do.
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Recommendations

(from colleagues and supervisors)
Lyman Lyman

David Lyman

I had the pleasure of working with Andrew for the past three years. Throughout his time at our company, Andrew demonstrated a remarkable range of talents and an unwavering commitment to excellence.

His versatility was a key asset. Andrew effectively managed diverse projects, including developing marketing programs, managing CRM systems, and designing compelling campaign artwork. His ability to adapt and execute consistently produced outstanding results. Notably, Andrew showed a capacity for event management during our COVID-era addition of virtual events. His contributions were crucial in the success of five events, where he handled marketing, registration, and all necessary technical systems.

Andrew possesses an eye for technical detail, ensuring projects are well-defined. He is a proactive problem-solver, always eager to go the extra mile for the company and the team. His genuinely friendly demeanor makes him a pleasure to work with. Andrew's multifaceted skill set, dedication, and positive attitude would make him an invaluable addition to any organization. 

CEO; D2 Emerge
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Jenna Barron

I worked with Andrew for nearly three years at D2 Emerge, the company behind SD Times, a publication for software developers. Though we worked in different parts of the organization (Andrew in Sales/Marketing and I in Editorial) we collaborated quite frequently on various lead gen programs, social media strategy, virtual events, and more.

His ability to think of the end user and their needs is evident from the way he creatively improved marketing assets with those needs in mind. He put his graphic design skills to use to create eye-catching emails, social media posts, and banner ads. Additionally, his expertise in web design was instrumental in creating websites and landing pages for our virtual events, webinars, and whitepapers. His efforts led to many visual improvements across the company’s web pages and social media.

Beyond his skills as a marketing manager, Andrew is just a great person to work alongside and I always enjoyed getting to collaborate with him on any project we teamed up on. I saw firsthand the positive relationship he fostered with external marketing clients as well. I often moderated webinars for different companies and Andrew was always behind the scenes making sure these live events ran as smoothly as possible and ensuring clients were comfortable with the platform.

In summary, Andrew is a highly skilled and adaptable marketing professional who would be a valuable asset to any team. His blend of technical expertise, creative talents, and interpersonal skills make him well-suited for any leadership role in marketing. I wholeheartedly recommend him for any opportunity he pursues. 

Executive News Editor; SD Times, ITOps Times
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David Rubinstein

Andrew is a bright young man who takes his work very seriously. When he came to us at D2 Emerge, because we're a small company, we threw a lot of different tasks at him, and we found Andrew to be a quick study and diligent and deliberate in his performance. We asked him to manage campaigns, to manage data around demand generation programs, to create artwork for promotions, to set up webinars and conferences in different platforms, and he was able to pick all of it up quickly and meet our expectations. I would strongly recommend for any job in marketing -- actually, with the way he picks things up, I'm sure he'd excel in most any role given to him.Andrew is a bright young man who takes his work very seriously. When he came to us at D2 Emerge, because we're a small company, we threw a lot of different tasks at him, and we found Andrew to be a quick study and diligent and deliberate in his performance. We asked him to manage campaigns, to manage data around demand generation programs, to create artwork for promotions, to set up webinars and conferences in different platforms, and he was able to pick all of it up quickly and meet our expectations. I would strongly recommend for any job in marketing -- actually, with the way he picks things up, I'm sure he'd excel in most any role given to him.     

Editor-in-Chief; SD Times, ITOps Times

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