Email Campaign Management

Designed and managed targeted email campaign for software feature management client's conference event, resulting in over 100 conversions and a 10% increase in overall attendance rate

Designed and managed targeted email campaign for database management and optimization client's consultation service landing page, generating over 30 conversions and 50 qualified leads in a month

Designed and managed targeted email campaign for software development and IT outsourcing client's whitepaper landing page, resulting in the accumulation of 100 qualified leads in 5 weeks and over 20% improvement in click-through rate compared to previous client campaign that lacked illustrations and used different copy

Designed and managed email campaign for company's software continuous improvement (with a focus on testing practices) themed conference, resulting in a 10% increase in conversions compared to previous campaign that lacked illustrations, additional CTA buttons, etc.

Designed and managed targeted email campaign for data management and optimization client's PostgreSQL cloud tool to several thousand recipients, resulting in 35-40% average open rate and 8-10% CTR over the campaign's week-long duration