Digital Transformation Campaign Management

Directed the creation, design, and ongoing maintenance of websites (Zoho, WordPress, Shopify) for multiple clients, ensuring alignment with brand identity and user experience standards

Orchestrated end-to-end management of multi-client e-commerce platforms (Shopify, Threadless), curating and merchandising physical items, merchandise, and other accessories tailored to unique branding and promo needs for clients

Directed the implementation of a QR code menu service for restaurants in light of COVID, overseeing the creation of physical QR code flyers and managing seamless functionality of QR codes to enhance customer dining experiences and streamline ordering processes

Developed and implemented engaging logo designs, branding designs and copy for TappedIn’s bespoke services across landing pages and marketing material, contributing to the presentation, polish, and overall success of each service

Designed and launched conversion-focused landing pages for TappedIn’s bespoke restaurant services (e.g., Merch On Tap, Mobile Menus), writing persuasive page copy, FAQs, and calls-to-action. Created content and layouts that communicated service value, guided user journeys, and supported lead capture and conversion goals across the site.