Webinar Campaign Management

Designed and tested countless creative made through combining curated stock imagery, AI-generated assets, and/or precision Photoshop editing. Drove conversions and provided each webinar with an effective, distinct visual identity.

Designed and managed numerous landing pages for webinar campaigns, created a new optimized default landing page template in our CRM (conversion drivers i.e. countdown timer, tagline, etc), and greatly increased conversions and registrant numbers for my company.

Designed and managed email campaigns to promote webinars. From newsletter-style features to standalone sends, I strategically mapped out and scheduled campaigns across a calendar to maximize conversions.